Marketing / Press

The 2016 Food Network & Cooking Channel South Beach Wine & Food Festival had a successful year of ticket sales, as well as an incredible amount of local, national and international media outreach. The diverse marketing plan focused on advertisements and cross promotions in major local, regional and national print publications, terrestrial radio giveaways, broadcast and cable television commercial spots, e-mail blasts, web banners, e-newsletters, and outdoor and transit advertising.

The Festival’s collective media outreach (editorial and marketing) across all platforms amassed more than 2.3 billion impressions.

View 2016 Marketing & Public Relations Summary