Marketing and Public Relations

The 2014 Food Network South Beach Wine & Food Festival presented by FOOD & WINE had its most successful year of ticket sales, as well as an incredible amount of local, national and international media outreach. The diverse marketing plan focused on advertisements in major local, regional and national print publications, terrestrial radio giveaways, broadcast and cable television commercial spots, e-mail blasts, web banners, e-newsletters, and festival direct mail pieces – resulting in more than $3.2 million in earned media value and more than 884 million media impressions.

The Festival’s editorial coverage garnered more than 3.7 billion print, online and broadcast impressions valued at more than $17 million!

View 2014 Marketing and Public Relations Outreach Summary