The 2013 Food Network South Beach Wine & Food Festival presented by FOOD & WINE had its most successful year of ticket sales, as well as an incredible amount of local, national and international media outreach. The diverse marketing plan focused on advertisements in major local, regional and national print publications, terrestrial radio giveaways, broadcast and cable television commercial spots, e-mail blasts, web banners, e-newsletters, and festival direct mail pieces. $5.8 million in earned media value and over 636 million media impressions.
The Festival’s EDITORIAL COVERAGE garnered more than 3 billion media impressions valued at approximately $2.9 million!
View 2013 Marketing and Public Relations Outreach Summary
